When I Grow Up

An identity and website for Michelle Ward, the When I Grow Up Coach. I’ve had the privilege of working with Michelle on multiple iterations of her website. For this effort, we wanted the brand to feel more mature but still playful. We used a “grown up” color palette, silhouetted photos of career-related objects and simple icons to bring statistics, a timeline and details of her services to life.


Development by
Arwyn Todd

Thank the Heavens Above for my husband working in advertising with the one and only Rebecca Pollock. He recommended her to me when I was looking to have a super-professional-yet-playfully-fun site in the summer of 2009, still a full-time Corporate America drone but a recent life coaching certificate grad. Having a website I could be proud of was one of the ways I knew I could leave my job effectively, and Rebecca delivered it painlessly, easily, and in a way that makes me look reeeeeeal good. She was the only designer I reached back out to when I needed a website refresh in 2012, and then again in 2015. The same level of talent, dead-on-ness, and customer service remained. She’s my go-to for all things graphic design!

Michelle Ward, The When I Grow Up Coach