Scrapped Work from 2013

I always present multiple options to my clients. This is especially important for conceptual assignments like logos, book covers and packaging. 90% of the time, I agree with whichever option the client chooses, so it’s a win for both of us. It’s not uncommon to finish a project, look back at the initial concepts presented, and cringe at the rough ideas that (thankfully) never saw the light of day.

Of course, there are a few cases when the client passes over the concept I like most. Maybe she prefers a safer or simpler design. Or maybe it’s just a difference in personal taste. Whatever the case, here’s a roundup of some of the scrapped concepts from 2013 that I still hold a candle for. I’m showing them alongside the chosen designs. Keep in mind, I’ve spent way more time refining the keepers, so be sure to sprinkle a few grains of salt on the rough ones.