Yes She’s the Boss
An identity, website and membership site for Adwoa Dadzie, a corporate career leader for women. Adwoa had a growing audience, and she was ready to rebrand herself as the creator of a larger platform: Yes She’s the Boss. Our goal was to create a brand that looks professional, credible, stylish and inspirational. We used contemporary photography, bold typography and a feminine color palette to present resources that help women navigate their career path. We designed a custom membership site to deliver course content for the Yes She’s the Boss Academy, Adwoa’s signature offering.