I strive to make things that are elegant, thoughtful and full of life. I enjoy getting to know clients and building relationships that grow into ongoing creative partnerships. Here’s an overview of my design and working philosophy. I hope this gives you a good sense of what my goals are and how we can make great things together.

I believe that

• It’s better to communicate a few things clearly than many things poorly. This means that logos are best when simple and strong, and layouts with room to breathe will stand apart.
• Brands are living, breathing things that expand and grow as your needs change. We shouldn’t shy away from variety, texture, energy and personality because that’s what makes brands special.
• The sweet spot is when something is familiar but surprising. Confident but not arrogant. Beautiful but not necessarily perfect.
• Good design comes from mutual trust. You trust my sensibility, and I trust your commitment. The process is a collaboration that brings the best of our perspectives together. I will be clear and consistent with you at every stage.
• I won’t always get it right on the first try, but if you trust the process, then we will get it right on the second or third try.
• Your insights make the work stronger. Overly specific feedback like mockups can stifle the flow of a project. However, I always welcome constructive discussion, questions and visual references.

I don’t believe in

• Crowdsourcing feedback. It’s good to check in with a few well-chosen people in your audience to get reactions about our work, but we should never try to please everyone. I prefer confident gut decisions over group-driven analysis.
• Unlimited anything. Some places offer silly promises like unlimited rounds of revisions. That may appear to add value to the project, but I believe that constraints push us both to do our best work.
• Putting junk into the world. If it’s not artful, thought provoking, useful, delicious or fun, it probably doesn’t need to exist. Let’s not add to the clutter!