I strive to make things that are elegant, thoughtful and full of life. I enjoy getting to know clients and building relationships that grow into ongoing creative partnerships. Here’s an overview of my design and working philosophy. I hope this gives you a good sense of what my goals are and how we can make great things together.

I believe that

• It’s better to communicate a few things clearly than many things poorly. This means that logos are best when simple and strong, and layouts with room to breathe will stand apart.
• Brands are living, breathing things that expand and grow as your needs change. We shouldn’t shy away from variety, texture, energy and personality because that’s what makes brands special.
• The sweet spot is when something is familiar but surprising. Confident but not arrogant. Beautiful but not necessarily perfect.
• Good design comes from mutual trust. You trust my sensibility, and I trust your commitment. The process is a collaboration that brings the best of our perspectives together. I will be clear and consistent with you at every stage.
• I won’t always get it right on the first try, but if you trust the process, then we will get it right on the second or third try.
• Your insights make the work stronger. Overly specific feedback like mockups can stifle the flow of a project. However, I always welcome constructive discussion, questions and visual references.

I don’t believe in

• Crowdsourcing feedback. It’s good to check in with a few well-chosen people in your audience to get reactions about our work, but we should never try to please everyone. I prefer confident gut decisions over group-driven analysis.
• Unlimited anything. Some places offer silly promises like unlimited rounds of revisions. That may appear to add value to the project, but constraints push us both to do our best work.
• Putting junk into the world. If it’s not artful, thought provoking, useful, delicious or fun, it probably doesn’t need to exist. Let’s not add to the clutter!