A website, font system and ongoing collateral for women.nyc, a city initiative that financially empowers the women of New York City through education, events and mentorship programs. They came to me with an established logo and a minimal color palette, but they needed a more robust font system and a refreshed website to help elevate the brand. We kept the bold foundation of black, red and white, but we incorporated more color and illustrated elements to create a feminine yet powerful vibe.