women.nyc
A website, font system and ongoing collateral for women.nyc, a city initiative that financially empowers the women of New York City through education, events and mentorship programs. They came to me with an established logo and a minimal color palette, but they needed a more robust font system and a refreshed website to help elevate the brand. We kept the bold foundation of black, red and white, but we incorporated more color and illustrated elements to create a feminine yet powerful vibe.
Website
women.nyc
Development by
Coldsmoke Creative
![](https://rebeccapollock.com/wp-content/uploads/2020/05/women_nyc_home.png)
![](https://rebeccapollock.com/wp-content/uploads/2020/06/women_social1.png)
![](https://rebeccapollock.com/wp-content/uploads/2020/05/women_nyc_pages2-scaled.jpg)
![](https://rebeccapollock.com/wp-content/uploads/2020/06/women_happy_birthday.jpg)
![](https://rebeccapollock.com/wp-content/uploads/2020/04/women_nyc_health_tech.png)
![](https://rebeccapollock.com/wp-content/uploads/2020/05/women_postcard.png)
![](https://rebeccapollock.com/wp-content/uploads/2021/04/women_nyc_pole_banners2.jpg)
![](https://rebeccapollock.com/wp-content/uploads/2020/04/women_nyc_equal_pay.png)
![](https://rebeccapollock.com/wp-content/uploads/2020/06/women_social2.png)
![](https://rebeccapollock.com/wp-content/uploads/2020/04/women_nyc_your_next_move.png)