Beat the Budget

A brand identity and website for the wallet friendly food blog and membership program Beat the Budget. Mimi’s recipes are healthy, accessible and bright, so we used an appetizing palette of bold colors along with chunky but easy to read fonts to present her catalog of over 300 recipes. We created a separate logo for the Budget Club, her signature membership program that includes weekly meal plans, personalized shopping lists and exclusive content.


Alchemy + Aim

I absolutely loved working with Rebecca for the rebrand of my website Beat the Budget. She brought my vision to life and surpassed my expectations for the design of both my website and my new logo/brand identity. Rebecca was so organised creating a timeline for us to work on each element of the site together which minimised stress and made the design experience really enjoyable. I look forward to working together again in the near future!

—Mimi Harrison, Founder