Hey Wes

An identity and website for Wes Chernin, a transgender speaker, consultant and educator. We wanted the brand to feel vibrant, welcoming and personal. For the logo, we used loose W’s to form an inclusive and┬ácelebratory shape around the hand-drawn type. We paired this with a bold color palette, joyful doodles, abstract shapes, a friendly font family and simple iconography.


Rachel Goldstein