Hey Wes

An identity and website for Wes Chernin, a transgender speaker, consultant and educator. We wanted the brand to feel vibrant, welcoming and personal. For the logo, we used loose W’s to form an inclusive and celebratory shape around the hand-drawn type. We paired this with a bold color palette, joyful doodles, abstract shapes, a friendly font family and simple iconography.

Website
Hey-Wes.com

Development
Rachel Goldstein