A logo and brand identity for Poppy’s Greengrocer, a small grocery store in New Hope, PA built on the promises of locally sourced food, low waste packaging and economically sustainable partnerships with farmers. We wanted to create a bold and inviting brand that complements the cleanly designed and modern interior. The logo is a nod to retro produce branding. We extended the circle from the logo into posters and a custom pattern of fruits and veggies, and then we developed simple illustrations to bring the Poppy’s values to life.