An identity for Vitality Wellness Clinic, a thriving naturopath clinic in Tempe, Arizona. We developed a modern and organic look that draws from botanical themes and a soft desert palette. As the business expanded, we created sub brands for the IV therapy clinic and the wellness spa. Each brand is distinguished by unique textural elements and unified by similar font, icon and image styles. Touchpoints include multiple WordPress websites, packaging & an online store for Dr. Judy Hinojosa’s proprietary supplements, labels for IV blends, menus, postcards and more.