A brand identity and website for GutsyRx, a membership program that empowers women to connect directly with lady doctors and to access high quality treatments without having to wait around in traditional healthcare settings. We wanted the brand to feel bold, approachable and a touch sassy white still being clean, professional, and of course easy to digest. We created a series a minimal icons to illustrate icky concerns that nobody needs to see rendered in detail. We paired these with cheerful and relaxed lifestyle photography, a few strong colors and plenty of white space.